Cheetah restaurant supply

Cheetah restaurant supply DEFAULT



Cheetah is the local distributor that makes growing your business easy. Get supplies and food delivered to your restaurant next-day in San Francisco and the Bay Area.

Shop for groceries and supplies at wholesale prices and with no hidden fees. The Cheetah app allows businesses and families to order bulk food and restaurant supplies on the go. No more waiting in lines at crowded warehouse stores, wasting precious time or getting ripped off by wholesale distributors.

Cheetah is the local food distributor that makes growing your business easy. Thousands of restaurants in San Francisco and the Bay Area rely on Cheetah to power their businesses with food supplies. We also serve families who browse our wide selection of restaurant-grade products, from household items and essentials to specialty and organic products.

Cheetah is a local business with our main warehouse in Pleasanton. We operate our own trucks and currently serve all the counties in the Bay Area, including San Francisco, Alameda County, Contra Costa County, San Mateo County, San Jose County and Santa Clara County.

You can order up to midnight and have your order delivered the next day, unlike other broadline distributors that have cut-off time at 4pm.

We carry a wide selection of products including produce, dairy, meats and other ingredients to power menus of any cuisines.

From our delivery staff to the warehouse team, we go above and beyond to serve our communities, especially during these challenging times. We are currently one of the few companies offering 24/7, 365 days a year customer service. You can chat with a real human who will help you if you need any support.

"Shopping for my restaurant used to take half a day - Cheetah cuts that 5 hours to about 5 minutes of my time on the app. Now I can take that time to improve my menu or train my employees. It has changed our lives." - Milan Subedi - Monsoon Himalayan Cuisine, Half Moon Bay

"I can arrange a next-day drop-off which saves me all the labor. And it makes running my restaurant easier!" - Suzan Sarikurt - Lale, San Francisco

Version 2.5.28

Thanks for ordering from Cheetah! Here’s what’s new:
- We’ve got great recommendations for you! check them out at the product and cart screen!
- Easily import your last order from the catalog.
- New to Cheetah? Visit as a guest and view our awesome catalog! (you can sign up at any time).
- Introducing the Cheetah Plus member program - Look for it under Profile -> Plans.
Please reach out to our support team if you have any questions, concerns or feedback.

Ratings and Reviews

Greatest customer service!!!

Keep this short, their customer service is second to none. I’ve always been a face to face person in all my dealings, especially when it came to shopping and customer service. The pandemic forced me in to the world of online shopping and dealing with customer service, and I have to say it was disheartening until I had to call Cheetah and was surprised to finish the call smiling. Add this to the fact that a app that seems to get easier each week, both bulk and family size offerings, GREAT PRICES, and now delivery, this is a service that can’t be beat. The most amazing thing is that even now 6 months later from my first order, the customer service has only gotten better!!!

Thank you so much for your kind words, Dustin! We are happy to hear that you feel taken care of every step of the process. Nothing beats seeing our customers happy!

Appreciate this app

I really love the Restaurant Cheetah app vs having to go online to a website and check out on safari like Costco. The app is easy and convenient with just a click of a button. They make it easy for you if you have a question or need to speak to someone with customer service you still can do that with the app. It is fast and has every item you are looking for with photos. I haven’t had a problem with the app or restaurant cheetah since becoming a member. I would say I’m completely satisfied from start to finish.

Greatest customer service & quality

There are several items we can’t get anywhere else. Their prices on most items are super fair, the few items that are high I still buy because it’s convenient and they are a great company. Delivery costs are reasonable and the order minimum for free delivery is realistic.

They adjust and evolve based on their customers feedback on their inventory and their app. Their customer service and response time is incredible. Plus, I’ve only ever had them make one mistake on my order. The rest of the time it was my error or my needs changing at the last minute and they still responded with incredible care and support.

Anyone who doesn’t want to fuss with costco for their home or owns a small business or wants really high quality food should use them.

I’d recommend Cheetah to anyone!

Thank you so much for the great review! It's wonderful to hear that you got great service at a great price here at Cheetah!

The developer, Cheetah Technologies, Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


Cheetah Technologies, Inc.

240.4 MB

Food & Drink

Requires iOS 11.0 or later.
Requires iPadOS 11.0 or later.
iPod touch
Requires iOS 11.0 or later.
Requires macOS 11.0 or later and a Mac with Apple M1 chip.

Age Rating

© Cheetah Technologies, Inc.



  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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Food coverage is supported by a generous donation from Susan and Moses Libitzky.

When Na’ama Moran’s company launched an app for restaurants that streamlines the ordering and delivery of wholesale supplies, it was 2015 — well before anyone knew what was on the 2020 horizon. The goal, Moran said, is and always has been “to help restaurants thrive.”

Then came the novel coronavirus, which she calls “the worst, most cataclysmic thing to happen in the history of restaurants.”

With many restaurants relying on government money, and those doing delivery seeing 20 to 30 percent of revenue going to third-party services, most places are barely getting by, she said.

Na'ama Moran

“Most of our independent restaurants are owned by real hustlers and either owned or staffed by immigrants,” she said. “They provide something that enriches our lives as a community. I’m dreading the day that all we have is Kentucky Fried Chicken and the Cheesecake Factory.”

Moran is CEO and co-founder of Cheetah, which distributes wholesale supplies to independent restaurants, cafés, caterers and food trucks in the Bay Area, according to its website. While its app was created to centralize and simplify the supply chain, Cheetah’s mission now includes a more serious imperative: helping restaurants survive the pandemic.

To bring more attention to the personal plight of Bay Area chefs, Cheetah has produced a series of short documentaries called “Too Small to Fail” featuring testimonials by local chefs about how devastating this period has been for their restaurants and the industry.

Moran, 41, grew up in a farming community on Kfar Monash, Israel, a moshav of about 75 families near Netanya. Her father inherited his family farm, where he grew citrus and pecans. He also raised turkeys, and later owned and managed a bakery.

At an early age, Moran witnessed her father dealing with the stress of owning a small business; he died of a heart attack at 52. “I’m sure that some of it can be attributed to all the stress he had in his life,” she said.

In her 20s Moran lived for a time in Italy doing an “agriturismo,” or farm stay, and then began her studies at Tel Aviv University, later transferring to Cornell University. In 2007 she moved to Silicon Valley and helped found several startups before co-founding Cheetah. She lives with her partner and daughter in San Francisco, where the company is based.

The app was developed by a team representing the food industry, supply-chain experts, engineers and others, who came up with a system that gave busy chefs a central place to order their daily ingredients, see their inventory and track their deliveries.

cars line up near large delivery trucks that say Cheetah on them

Before, “there wasn’t one place they could search for inventory and see prices. Everything was very analog. You’d see chefs in the middle of a shift or later on at night, having to call each one of their vendors, and they’d be sending texts or faxes,” Moran said.

The company grew out of “my interest in small-business owners and what they mean for the economy and what they mean for diversity and the importance of the food supply chain,” she said.

Since its founding, Cheetah has become the fifth-largest food distributor in the Bay Area, Moran said, delivering supplies to 10 percent of the region’s restaurants. It recently had begun operating in several other cities, “and then the sky fell on our heads,” she said. “Overnight we lost more than 80 percent of our sales.”

With so much perishable food in stock, the Cheetah team quickly pivoted to the consumer market, where people were suddenly panic-buying and avoiding large supermarkets. Many of the customers like to buy in bulk, picking up their orders at designated sites from refrigerated trucks and sharing the bounty with other family members or cooperative households. Cheetah had record months in March and April.

While the business has seen steady growth on the consumer side, Cheetah also has partnered with local restaurants to sell their packaged and prepared meals on the platform.

Before Covid, city residents on average were eating out for at least one meal a day nationwide. U.S. restaurant sales were $900 billion annually while grocery sales were $700 billion, according to Moran.

While no one can predict the future, she said at least for the short term, the restaurant industry will have to continue coming up with creative ways to weather the storm. “It can’t just be delivering chicken from point A to point B at the best price possible,” Moran said. “To survive, restaurants will have to evolve.”

She sees her company playing a role by “giving restaurants new ideas for how to reinvent themselves,” adding, “Our mission has never been more urgent.”

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Alix Wall
Alix Wall

Alix Wall is a contributing editor to J. She is also the founder of the Illuminoshi: The Not-So-Secret Society of Bay Area Jewish Food Professionals and is writer/producer of a documentary-in-progress called "The Lonely Child."

Tags: restaurants, coronavirus, Cheetah, food industry

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Cheetah, a restaurant wholesale app that pivoted to consumers for COVID-19, nabs $36M

A lot of restaurants have shuttered in the wake of stay-at-home guidance and government orders for non-essential businesses to close down, so a startup called Cheetah that provided a wholesale delivery service for them pivoted to selling to consumers, and now it’s raised a round of funding, both to expand its business and to help it stay the course through the novel coronavirus pandemic.

Today, the San Francisco startup is announcing that it has closed a Series B of $36 million led by Eclipse Ventures, with ICONIQ Capital, Hanaco Ventures, and Floodgate Fund also participating. The funding brings the total raised by Cheetah to $66 million, the company said. PitchBook puts its valuation at its last round at $180 million; we’ve asked for the latest figure and will update as and when we hear more.

Cheetah’s pivot comes at a key moment for the company and points to how there seem to be, generally speaking, two very different narratives underpinning the world of startups at the moment.

On one hand, some companies are seeing a huge boost to their business, when their existing business model perfectly addresses a current need. On the other, companies that are hard pressed to fit any current need are feeling the pinch.

Cheetah is an example of how a company in the latter category has used its resources and pivoted to becoming a business in the former.

Its wholesale delivery business for restaurants — which had some 3,000 customers before COVID-19, has largely (but not completely) dried up. So it’s now set up a new service called Cheetah For Me, where it offers bakery items to beverages, dairy, meat, poultry, seafood, fresh produce, condiments, snacks and cleaning supplies to individuals to buy, and distributes those orders via a selection of pick-up points.

At a time when people are unable to get delivery slots with Amazon or are avoiding physical grocery stores, Cheetah’s offering becomes another choice alongside Instacart and other food delivery services.

“The positive feedback from the community has been overwhelming,” said Na’ama Moran, CEO at Cheetah who cofounded the company with Christopher Elliott, Alon Har-Tal and Vincent Matranga, in a statement.“This funding allows Cheetah to build on our strong foundation and expand essential services directly to the consumer. Now, we can provide even more people with the food and supplies they need in a safe and cost-effective way, throughout this crisis and beyond. Our purpose has always been to help independent restaurants thrive. Now we are helping communities thrive.”

Currently its Cheetah For Me service is live in the Bay Area.

Cheetah is not the only startup that caters to the restaurant trade that is now opening up a new front offering direct-to-consumer sales.

Choco in New York, which helps restaurants source their supplies online to save cooks and buyers time shopping in person, also started a new service targeting consumers. In its case, it’s teaming up with its restaurant customers to resell vegetables, meat and other ingredients.

(Choco doesn’t take a cut itself and says it’s doing this to help the restaurants continue staying in business even when they cannot operate their physical venues and kitchens.)

Choco earlier this month also raised some money: $30.2 million at a $250 million valuation.

Founders have said that’s a challenge right now to raise money, not just because of business slowing down. They cannot see investors in person, and investors themselves are wary and hesitant because they don’t know what the next months will hold.

In that regard, some of the factors are emerging that are critical in sealing the deal. They include showing that the startup is resourceful and useful; and that the startup is based on a good enough idea, executed well, making it worth funding to help it stick around.

It seems that Cheetah ticked all of these boxes.

“This pandemic has shed light on how technology can be used to quickly adapt core services within the food industry like delivery, fulfillment, and supply chains,” said Lior Susan, Founder and Managing Partner at Eclipse, in a statement. “Cheetah’s team has demonstrated agility and ingenuity on behalf of their customers, and the resiliency of building a technology-centric operation. The company’s vertical integration and technology stack have enabled them to accommodate changing buyer behavior as food supply chains shifted from a focus on commercial operations to consumer homes.”

“Cheetah’s existing technology infrastructure has enabled them to quickly expand their offering to new customers,” added Sarah Kim, Head of Private Equity Funds and Co-Investments at ICONIQ Capital, in a separate statement. “Cheetah has demonstrated that it has the vision to uncover new opportunities and the ability to rapidly execute on programs that benefit multiple communities. We look forward to working with this talented team as they pave the way toward a better food supply chain.”

Cheetah Technologies + Port53 Partner Success video

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