Fabric is a common material used in marketing displays. Some of the advantages of fabric are:
- Fabric is reusable.
- Fabric is easy to transport because it is light and can be folded so it takes up minimal space.
- Fabric can be dye sublimated which produces displays with a greater range of colours.
- Fabric can also be tensioned which removes the creases and wrinkles.
In this post, well cover 14 marketing displays that are made out of fabric.
1. Fabric Frames
Source: 40 Visuals
Fabric frames offer elegant branding solutions for just about any environment, including retail outlets, offices, exhibitions and trade shows. Fabric frame banners are printed on a range of crease-resistant fabrics including gloss, matt, backlit polyesters and are finished with silicon edging. They are easy to install and cost-effective to transport.
Learn more about fabric frames.
2. Backlit Signs
Backlit signs have high-resolution luminous imagery that will add a new dimension to your display or advertising capabilities. Perfect for use in a retail outlet, exhibition booths, airports or museums.
Learn more about backlit signs.
3. Fabric Banner Stands
Fabric banner stands are a great alternative to the standard pull up banners. Its aluminium frame makes this stand very durable. The prints can also be double-sided.
Learn more about fabric banner stands.
4. Media Walls
Media wall is one of the most popular signage in any event. You see them in almost any red carpet events and press conferences. People stand in front of these walls covered with logos to talk to journalists and have their photographs taken while at the same promoting the brands and sponsors of the event.
Learn more about media walls.
5. Hanging Banners
6. Bubble Displays
Sudirman Cup, a Selbys project
The Bubble Display Stand is a uniquely shaped versatile display solution for indoor and outdoor use. The Bubble is quick and simple to setup weighing only 8 kgs. Its base can also be filled with water for extra stability in adverse weather conditions.
The height of the Bubble makes it perfect for shopping centre displays, point of sale, directional signage, pavement signs, event signage, or any other indoor or outdoor application.
Learn more about the Buble Display Stand.
7. Feather Flags
Feather flags are highly visible, versatile and effective display solution for indoor and outdoor applications. They are light, compact and easy to erect.
Learn more about feather flags.
8. Pop Up A Frames
Pop up a frame signs pop up in seconds giving an instant impact. They also fold away in seconds, are very lightweight and can be staked to the ground. These pop up fabric a frames are available in a variety of formats including vertical and horizontal a frames and tri-panel towers.
Learn more about pop up a frames.
9. Portable Counters
The image above shows a fabric banner wrapped around a counter for an activation campaign.
Printed tablecloths are one of the most commonly used promotional displays at a trade show or an exhibition. Our tablecloths are manufactured from % polyester using the latest sublimation or direct digital printing methods to produce vibrant full colours and high-resolution images.
Learn more about printed tablecloth.
The above image shows a fabric banner wrapped around a lightweight frame to create a ceiling sign for an exhibition booth.
Learn more about trade show ceiling signs.
Tower displays are generally used in an exhibition stand as a focal point. At Selbys, our tower displays are built with our TRIGA system which allows them to be height adjustable. They can also carry TV screens, shelves, and retail display hooks. Assembly is quick and easy requiring no tools and professional installers.
Learn more about tower displays.
A lot of people dont realise that the majority of prints used on exhibition stands are made out of fabric. Fabric is a popular material for exhibition stands because they are easy to transport, they are reusable for multiple shows and the colours on a fabric print is more vibrant.
Learn more about our exhibition displays.
The displays we covered in this post are:
- Fabric frames
- Backlit signs
- Fabric banner stands
- Media walls
- Hanging banners
- Bubble display stands
- Feather flags
- Pop up a frames
- Auction flags
- Printed tablecloths
- Ceiling signs
- Tower displays
- Exhibition stands
Kennard & Kennard Fabrics Blog
Have you ever tried browsing through a store that is dull, cluttered and cramped? Did you feel frustrated or disconcerted? How many times have you left a store frustrated because you couldn’t find what you were looking for due to messy unorganised shelves. A gloomy, cluttered store is not at all inviting to customers and makes it hard to find and choose the right fabrics. Whether you are running a handmade business or a patchwork and quilting store you will find these five steps useful.
What does your fabric shop look like?
Ensure your customers have a pleasurable experience shopping at your fabric store. As online stores increase the need of good quality retail shopping experience is imperative. Need help to spruce up your store?
Here are five tips to get you started:
1. Eliminate messy fabric arrangements.
With cluttered displays such as this picture above, your customers will find it difficult to see your variety of beautiful prints. This will also make it hard to take it from the shelf. Fabric rolls stacked on top of each other also tend to become shadowed from the light and seem less appealing. Displays like this won't show the amazing variety of prints, colours and supreme quality fabrics you stock.
Stop cramming fabric! Do this by creating swatches that your customers can browse through with ease. This way they are able to explore your fabrics without having to deal with the whole roll. Using swatches will also help eliminate the need for so many rolls to be out on display. This will reduce clutter and confusion in your store and make your customer's shopping experience pleasurable and memorable.
Here is an idea for displaying your fabric rolls neatly. By doing this you can hide away any ugly roll ends that often make a store appear shabby. These stands will ensure your fabrics are easily accessible, allowing them to stand in the light to reveal their beautiful colours and supreme quality.
Here in this neat, organised store the fabrics are arranged vertically across a wall shelf. A wall shelf is less expensive, a way to keep your fabrics organised and occupies less space. Storing bolts vertically can help eliminate toppling fabric stacks and will enable you to keep your bolts in a neat, tidy manner. This arrangement will make it easier for your sewists to browse through your fantastic range.
Try a rack like this to organise and display your fabrics rolls. Customers will then be able to easily flick through and find what they are after. Racks like these also help to organise your fabrics into colours, styles, ranges etc. which is the next step to maintaining your neat retail fabric display.
2. Keep your fabrics organised and easy to find.
A well organised store makes its simple for your customers to search for desired fabrics. This display shows fabrics arranged by colour. In doing this, you can also add in some suggested coordinates that can help the customer to be persuaded into buying more - Ta Daa! You have just created another opportunity for a sale. Almost like a website your display can suggest fabrics the customers 'may also like'.
There are a number of possible ways you can categorise and arrange your fabrics. Colour, pattern, theme, texture, composition, width, collection and designer.
3. Inspire your customers!
Decorate your store with your creations and ideas to show off how your fabrics can be used. This is one of the best ways to convince your customers that they should buy the fabric. Through these you can also suggest fabric coodinates and types of projects that the fabric would be suitable for. Dress mannequins, display your quilts, even quilt pattern instructions and lay out your best projects.
Think up some innovative ways to have your fabric collections on display and create an amusing environment your customers will love shopping in. By doing this you will certainly be giving your customers a memorable experience so they become repeat buyers.
Don't just dress a mannequin. Create something different and captivating. Different and innovative attractions like these (pictured left) will grab attention and effectively display your fabrics in a fun way your customers will be fascinated by. Make it memorable!
4. Keep your store bright and alive.
A bright store means bright vibrant fabrics and a happy atmosphere! Light up your fabrics to show their true rich colours and catch the eye. A warm, bright store with a friendly appearance will help draw in window shoppers. An attractive shop front is also key to luring customers, which is covered in the next step.
Have you ever walked through a store with strange musty smelling fabrics? Unpleasant. Give your customers an enjoyable experience by livening your store up with an irresistable smelling candle or fragrance diffuser to make your store smell homely and clean.
5.Have an attractive shop front.
Visitors to shop fronts need to be able to see what they are looking for. Make it clear what your store sells by listing what you do/sell and creating an effective display in your shop front. Display your most popular fabrics and attractive projects to persuade your customers to buy. Hang your quilts in the front window to show off what they can achieve with your fabrics. Ensure the front of your store is bright, tidy and well arranged with fabrics and inspiration as a good first impresson is key to gaining new customers and drawing them in. Cutomers will walk into a well lit store front and feel welcomed at the very first step inside.
Cutting Cloth Australia
There you go! The top five tips to creating and maintaining an effective retail display. You'll find the benefits outweigh the costs and realistically you will see fewer lost sales due to the effort you put in to maintaining a clean organised store. Ultimately you will sell more fabrics!
REMEMBER!- Keep your fabrics well organised and tidy
- Eliminate clutter with swatches, stands and shelves
- Keep your store well lit and fresh
- Ensure your fabrics are easy to reach and browse through
- Show off your gorgeous projects and inspire your customers!
Ready to fill up your shelves?
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When you think about retail interior design and store fixtures, your mind may jump immediately to materials such as metal, wood and the durable tubing featured in the C3 collection items. However, have you thought of dressing up your shop with other mediums? Fabric is a flexible and diverse material that can be utilized throughout your interior to create a unique appeal in front window display, and it can be incorporated into any structure. Here are a few ideas to kick-start your creativity when you decorate your store and leave customers with a lasting impression:
Dressing up a mannequin
When it comes to dressing up a mannequin, take a modern approach to utilizing cloth. Instead of selecting outfits, drape fabulous fabrics like silk, satin or velvet across the frame. If your mannequins are neutral shades, you may consider choosing cloth in a color that pops, or a rich maroon or deep blue, to set a sophisticated tone. This method of dressing up models can be particularly eye-catching in a boutique, or as a way of drawing attention to accessories like necklaces and earrings. For an all-over effect, consider investing in jersey form covers, which come in a variety of colors and patterns that will correspond with any interior theme.
Decorating racks, shelves or display cases
Cloth can be incorporated into more than just mannequins. To increase the versatility of a store fixture for any season or occasion, you can select cloth runners that can be laid across the tops of display cases, racks or shelves. The material you choose can reflect the tone of your store black velvet may offer an air of elegance suitable for jewelry stores and high-end retailers, while sheer, colorful fabrics could accent the fixtures in a shop marketed towards families with children. For a vintage look, try adding lace to the top of your checkout counter, and secure it with a large candle or ornamental paperweight.
Cloth can also be placed atop and inside of display cases and clear items like acrylic cubes to add a bit of polish and uniqueness to classic fixtures. If you own a shoe store, for example, and want to highlight a great new pair, drape a piece of fabric over a clear acrylic shoe rest and voila instant appeal. For the holidays, get creative with seasonal colors by lining display cases with red-and-green patterned cloth.
10 Retail Display Ideas to Add to Your Store
In the search for a retail display for your store, you want to find something that is both functional yet fits the design and look of your shop. The retail displays that you choose should work for you not against you. A good display will showcase your merchandise properly so that a customer can spot the item they like but also help to add to the atmosphere of your store. To help you out in your search, we've compiled a list of 10 retail displays that you can add to your store. Check it out:
Universal Sole uses industrial pipe clothing racks throughout their store to display their apparel. They use wall mounted displays that face outward in order to catch customer's attention. However, there is also added space on the side for additional sizes.
They also use rolling clothing racks that feature both a rack for hanging clothes as well as a shelf for displaying other types of merchandise.
Various display levels are created in this store to showcase their clothing. A wood palet creates the first level, an industrial pipe table creates the second, and an industrial pipe clothing rack creates the third. This makes it easy for customers to spot the clothing they like. The all white finish is prominent throughout the store and helps to give it a clean, modern vibe.
These unique clothing rack displays give the store an industrial, rustic look while at the same time perfectly showcasing their clothing. The unique design of the racks allow for garments to be viewed from all angles and remain unobstructed from the rack. Customers can easily spot a piece of clothing that they like from anywhere in the store.
A simple, yet elegant design. These wall mounted clothing racks display the featured clothing items while a set of shelves below store various sizes. An eye catching display that is easy to put together, requiring just three components (flange, pipe, and plug), but highly effective.
Stepping away from the clothing racks in this post, this shelving unit displays and stores nutritional items for Sole Sports. The shelf is mounted to the wall at the top and mounted to the floor at the bottom. Pipe flows through the wooden planks to create a uniform look that is simple and modern.
Okay, back to more clothing racks. The racks featured in this store are from our line of Simple Rack clothing rack kits. A Free Standing Single Clothing Rack, this Las Vegas Boutique took advantage of the easy assembly yet elegant design these clothing racks provide. They add to the clean, sophisticated look of the store and allow customers to effectively browse for the clothes they like.
The flexibility of Kee Klamp fittings and pipe allowed Episode Urban Kids to build these abstract clothing racks. The design takes advantage of multiple levels within one rack that would not have been possible using other materials. The clothing racks allow for the the storage of multiple different clothing items on one rack yet allow the clothes to be highly visible when browsing through the store.
A clothing rack and shelf in one. This rack displays T-shirts while at the same time the top shelf showcases sneakers. The industrial pipe and fittings add to the modern look and open look of the store.
This clothing rack creates a simple display that is both functional and complimentary to the clothes that it showcases. The industrial pipe compliments the clean look of the store but does not take away from the intricate designs of these beautiful dresses. Which is what a clothing rack should do!
In addition, the flexibility and adjustability of the fittings allowed this boutique to create a rack that was tall enough to hold the dresses up without excess dangling on the floor. Not too tall, not too short, it's just right.
This display creates an entire frame of which the store's clothing is stored. The top displays the featured clothing items while the lower level stores different sizes. Customers can quickly see what's on the rack and browse for their size. The industrial pipe is continued throughout the store including for surf board racks and even fitting rooms.
When searching for a truly unique display for your store there really is no better option than an industrial pipe rack. Our clothing racks are simple and easy to assemble yet elegant and sophisticated. They add to the look and vibe of your store but also provide a superior functionality allowing the creation of obstruction free displays. Customers can spot the items they like and find the size they need. If you still need a bit more inspiration, try browsing our retail display section for more ideas. If you're ready to take the plunge, browse our kits or contact us for a completely custom solution.
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Hangers can also influence the way a garment is displayed - when it is hung correctly, a garment can look very appealing to a potential customer. You should always use hangers for the function they have been intended - heavy or bulky items on coat hangers, trousers and skirts on clip hangers and so on - to ensure your clothes are optimally displayed.
Mannequins are another influential way to display fashion items. Whether you are showcasing a dress or suit on a full-body mannequin or a hat on a specialty head mannequin, you may find these handy items are the perfect way to demonstrate what your store's clothes look like on an actual body shape. These are also the perfect solution if you are looking to inspire your customers - you can use mannequins to pair items and accessories, creating an entire outfit, encouraging customers to buy 'the look' you have created.
Whether you are starting from scratch or looking to improve your shop display through greater attention to detail, you are sure to get a great reaction from your customers when you take the time to not just get the big things right but also focus on the little things details.
Well, slow down. Denisk began to whimper falsely. I turned up the volume on the radio and just smiled at him in the rearview mirror. Denis squeezed into the seat and rested his head on his knees. The bear only occasionally turned, trying not to look out the windows.
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We also swim naked. We looked at you well, Tatiana smiled. How.